Back when I was a property manager, I used to love organizing events and activities that involved my tenants. Things like contests, lobby events, tenant giveaways, and even tenant surveys are great ways for property managers to engage their tenants and create a fun distraction from the day-to-day routine at the office. But there’s more than just fun and games behind what I call tenant engagement services … building relationships with your tenants year-round pays dividends when it comes time to renew the lease: Rather than it being a pure financial decision, tenants will also take into consideration the social element of their relationship with the property manager. From a behavioural economics perspective, it’s about shifting the tenants’ perspective of the renewal from market norms to social norms, which can be much more persuasive. (For more detail on social vs. market norms, check out this blog post.)
I know what the property managers out there are thinking: Who has time to organize tenant events? Today’s property managers have so much more on their plates – from environmental initiatives to regulatory issues – that it’s tougher than ever to find time to engage your tenants. That’s why Eservus recently launched Tenant Engagement Services (TES). In addition to offering our core concierge services, we can now serve as the property managers’ partner in tenant engagement, helping them to organize events, source suppliers and engage face-to-face with their tenants. Eservus even offers assistance with tenant surveys and BOMA Award applications, which many property managers agree are important but they just don’t have the time to make them happen.
Eservus’s new Manager of Tenant Engagement, Kristin Mackey-Bernatt, is responsible for overseeing our Tenant Engagement Services; the role was specifically created with an eye to helping property managers engage their tenants and strengthen the landlord/tenant relationship year-round. Eservus wants to continue to add value to our core online concierge service offering, and through Tenant Engagement Services we feel that we have a winning formula to help property managers build stronger relationships with their tenants.
What are you doing to engage your tenants? Please leave a reply!