Back in the good ol’ days when I worked in property management, digital lobby displays didn’t exist … I think we chiseled tenant updates onto stone tablets back then! It’s amazing to think of the advancements in digital communications over the past decade or so, and how those advancements have enabled property managers to be more engaging and creative with their lobby displays. Eservus has recently partnered with a leading Canadian manufacturer of digital directory boards to explore the possibilities of digital lobby displays as yet another way for property managers to engage their tenants, and we’re looking forward to working with our clients to get the most out of the technology.
Here now are four benefits of using digital displays in your buildings lobbies:
1. Long-Term Cost Savings: Sure, digital displays have an up-front cost … a decent unit can easily cost a few thousand dollars. But how much are you currently spending on traditional print signage in your lobbies, not to mention those (sometimes) expensive sign holders? Do the math and you’ll likely find that digital displays are a cost-effective option over the long term.
2. Tenant Engagement Opportunities: Property managers have only scratched the sleek glossy surface of the potential of digital displays in their lobbies. Imagine using digital displays to get tenants to “check in” during an evacuation drill for a chance to win a prize. Or what about sharing discount codes on your display to promote and drive traffic to your retailers? If any of you are using your digital lobby displays in unique and creative ways, leave a reply below … I’d love to hear about it!
3. Integration with Social Media: More and more property managers are taking advantage of social media, especially Twitter and LinkedIn, to communicate the details of new projects, community involvement, job postings … you name it! So why not feature your Twitter feed or LinkedIn posts on your digital lobby displays? Using integration tools like Sprinklr, TINT and Screenfeed, your displays can be seamlessly integrated with your social media content, allowing both to serve double-duty and further engage your tenants.
4. Additional Revenue Generation: As most property managers know, there are a ton of companies that are willing to pay to get in front of tenants in office buildings … a 30-second ride in an elevator equipped with a Captivate screen will give you a ready-made list! Digital lobby displays represent another channel for advertisers to target office tenants, which represents a potential income stream for property managers. Done right, display ads can be fun, engaging and will actually reinforce a property manager’s tenant engagement strategy.
As mentioned, Eservus is exploring the possibilities of offering our property manager clients’ digital lobby display services, from sourcing the hardware to managing the software, messaging and advertising. Stay tuned for further updates in the Tenant Service in Action blog.
Kirk Layton is the president of Eservus, an online corporate concierge company servicing over 30 property management companies in Toronto, Calgary, Vancouver and Boston.