What’s Your New-Tenant Welcome Strategy?

welcome_matOne of the ways that my company, Eservus, introduces ourselves to new tenants in the office buildings we serve is to hold a prize draw for the company’s employees. We ask the employees to create a free member account with Eservus and their name goes into a draw to win, say, one of ten pairs of admit-one movie passes. It’s a fun way to engage the new employees and welcome them to the building. So that got me thinking … how can property managers welcome new tenants to the building?

Let’s face it … often the key to starting a strong relationship is making a strong first impression. This holds true in personal as well as professional relationships. The new-tenant move-in is a great time for property managers to kick off the landlord/tenant relationship on the right foot. So here are a few ideas that can help you make a strong first impression on that all-important move-in day:

The Basics: 

  • Send a bouquet of flowers, a gift basket or other goodie with a card welcoming the tenant to the building. Better yet, hand-deliver it during the first few days of move-in so you can introduce yourself (if you haven’t already of course!)
  • If you’re not able to make it in person, leave the flowers or gift basket along with the card in front of the suite’s door on a residential-style welcome mat. It’s a little kitschy for sure but it will definitely be remembered!
  • Put together a tenant welcome kit with information on the building, coupons from retailers and gift cards from nearby restaurants. Sometimes retailers and restaurants give away free gift cards or coupons in exchange for promoting them to your tenants. To add some pizazz, have the folder designed to look like a little welcome mat. (Love those welcome mats!)

Upping the Ante:

  • Show up on moving day with enough pizza and soft drinks to feed the entire team. If you can’t make it in person, have the pizzas delivered.
  • Deliver a few dozen cookies or cupcakes customized with a welcome message and the company’s logo. (It’s not as hard as it sounds … Eservus works with companies who do a great job on custom confections!)
  • Buy a large tool kit and fill it with move-in must-haves (paper towels, window cleaner, tape, small tools, etc.). Wrap it with a large bow and include a nice card welcoming the tenant to the building.

A well-executed welcome strategy doesn’t have to break the bank, and can set the stage for a great landlord/tenant relationship!

Have you done something especially creative or unique to welcome your new tenants to the building? If so, I’d love to hear about it, so please click on the “Leave a Reply” link at the bottom of the page and post a comment.

Kirk Layton is the president of Eservus, an online corporate concierge company servicing over 30 property management companies in Toronto, Calgary, Vancouver and Boston.

Effective Tenant Newsletters Help Engage Tenants

Before starting Eservus back in 1999, I worked in property management with Cadillac Fairview; one of my responsibilities was putting together a newsletter for the office tenants at the Toronto Eaton Centre. I learned first-hand the value of a newsletter as a great way to engage the tenants. Now that Eservus offers tenant newsletters as part of our Tenant Engagement Services, I’m reminded that a well-written, well-designed newsletter, either in digital format or hard copy, is still an effective tool to inform, educate and – most importantly – engage your tenants. But not all newsletters are created equal … so here are some tips to help make your tenants actually want to read your newsletter!

Based on my experience – past and present – there are three elements to an effective tenant newsletter:

  1. Provide tenants with content they can actually use
  2. Remind tenants of what you’re doing for them at the building every day
  3. Engage tenants with newsletter content in a fun way 

 

1. Provide tenants with content they can actually use

box_saladThis can be as simple as a tip of the month to relieve neck stress, or a quick and easy way to pack a salad for the office. You can even remind them of some of the retailers that are in the concourse (your retailers will thank you for that as well!). What you don’t want to do is include information that nobody can use … a prime example is the office tenant profile. (“In this month’s newsletter, we’re profiling XYZ Company in suite 1013.”) In my experience, nobody cares about the office tenant profile … except the tenant in the profile!

2. Remind tenants of what you’re doing for them at the building every day

umbrellaDo you provide complimentary bicycle racks in the parking garage? What about umbrellas at security? Or an after-hours escort to the tenant’s car? Whatever great tenant amenities you offer, use your newsletter to communicate their availability. At the same time you’ll show that you care for your tenants’ well-being, which is always a good thing!

 

3. Engage tenants with newsletter content in a fun way

jelly_beans.2jpgIt’s easy to do a contest for a couple of movie tickets where you ask tenants to e-mail the management office with their one-line review of the latest hot movie, or have a picture of a jar of jellybeans, with an invitation to guess the number of jellybeans (closest one wins the jellybeans!), or a scavenger hunt through the newsletter to find answers to silly clues. What you actually do is less important than giving your tenants a chance to connect with you in a fun and engaging way.

So keep your newsletter relevant, informative and fun, and you’re bound to reap the rewards of an effective tenant newsletter strategy: increased tenant engagement.

Kirk Layton is the president of Eservus, an online corporate concierge company servicing over 30 property management companies in Toronto, Calgary, Vancouver and Boston.