Eservus has had a very busy summer organizing building events and barbecues for our property manager clients. With more and more property managers looking for ways to engage their tenants, many have turned to building events to create a stronger relationship with their community and generate tenant goodwill. One of the challenges that property managers face is coming up with events that are fresh and original – events that will grab the tenants’ attention – and that’s where Eservus has been focusing our attention. Here are a few examples of how Eservus put a new spin on our PM clients’ events over the past year.
THE GREENEST OF PENCILS
One of the more innovative products we sourced for a PM client’s Earth Day event was a pencil that you could plant in soil and would actually take root and sprout! The pencils come in a number of varieties, including basil, forget me not and thyme. We also arranged for one of our clients a “living wall,” an actual plant wall that we set up in the building lobby. Talk about going green!
COOKIN’ ON THE BEACH
Tenant barbecues are one of the most popular events that property managers organize, and when Eservus was asked by one of our PM clients to take care of their annual BBQ, we tried to bring a unique spin to the event by organizing a beach-party theme. Our Tenant Engagement Manager, Kristin Mackey-Bernatt, went all out on the beach theme and even went to The Home Depot to pick up giant bags of sand for the tropical selfie station!
WHAT WOULD YOU DO FOR A COOKIE?
How do you motivate your tenants to participate in evacuation drills? One of our PM clients decided to use bribery and offered delicious cookies customized with their logo to everyone who made the trek down the stairs and outside the building during the drill. Not only did the tenants welcome the tasty treat, but the property manager built both their brand and tenant goodwill.
As more property managers look for innovative ways to engage their tenants, building occupants can expect to see events that have a fresh and unique spin on the tried and true. What’s the most creative idea for a tenant event that you’ve seen in the past year? Leave a reply below … I’d love to hear about it!
Kirk Layton is the president of Eservus, an online corporate concierge company servicing over 30 property management clients in Toronto, Calgary, Vancouver, Boston and Houston.