Tenants (and consumers in general) are becoming increasingly conscious of climate change and the need for environmental initiatives. They are looking for ways to make meaningful changes both at home and in their work environments.
This signals the importance of property managers showing their tenants that they are committed to being environmentally responsible. Here are some ways to do so:
Education is Key
The news of climate change is dire in the media these days. Property managers can bring a positive spin by highlighting their environmental initiatives, such as energy efficiency, waste management and waste diversion programs, through various building communication channels (e.g. in-lobby signage, elevator screens, building newsletters and emails).
Property managers can also help educate tenants on how to be more environmentally responsible by hosting information sessions or workshops, events or providing educational materials. Some sample topics could be:
- How to recycle at home and the office
- How to lower your emissions
- How to conserve energy
If your building has any environmental certifications, like LEED, be sure to display this proudly and prominently in your lobby to show tenants and potential tenants that your building is highly efficient.
Host Engaging Events
Events are a fun way to educate and create awareness of climate change and a building’s environmental initiatives. There are endless possibilities for events, including:
- Hosting an Environmental Fair
- Offering a Bike Tune-Up Day to encourage people to ride to work
- Offering an interactive contest where tenants have the chance to win environmentally-friendly prizes
Tenants love free stuff! Consider earth-friendly giveaways to tenants in celebration of Earth Hour (March 28, 2020), Earth Day (April 22), Waste Reduction Week (Oct. 19-25, 2020) and other special days. Giveaways can reinforce green initiatives and also show tenants that you appreciate them! There are lots of great options, such as:
- Reusable branded water bottles
- Sprouting pencils
- Seeded paper
Raffling off an eco-friendly gift basket is also an option to get tenants excited and engaged.
Keep in mind when interacting with tenants about green initiatives, it’s very important to be mindful of the materials you use. For example, be sure to use recycled paper if materials are printed (use sparingly) and for any giveaways or prizes, packaging should be minimal. Digital communication is always a safe option!
What other ways do you show tenants your commitment to the environment? We’d love to hear about them in the comments!
If you need help planning an environmental event or giveaway, eServus offers full-service event planning and corporate gifts. Contact us today!